Bridging the Gap in Sports Broadcasting
The advent of the digital age in India has brought a paradigm shift across several industries, where the companies which failed to recognize its impact have faced catastrophic consequences. Sectors like retail, finance, banking, education, and entertainment have witnessed a significant overhaul in their operations and distribution mechanisms. The transition of the retail sector towards e-commerce has been driven by the convenience and accessibility it offers to consumers, eliminating the need for physical visits to stores. Similarly, in the finance sector, the introduction of digital payments, account monitoring, and dematerialization of shares reflects a concerted effort to embrace the digital age and enhance customer convenience and efficiency. The sports sector is not an exception in this case. Although traditionally sports matches and games are broadcasted on television and radio, the influx of the internet has entirely changed the nature of the business of sports in the countr...